1. Expecting Friends and Family to be Their First Customers
It’s easy to think because you fell in love with a product that your friends and relatives will have the same feeling you did site unseen or with a quick sales pitch. Sadly most people are very skeptical of people in their close circle selling them something. This is not to discourage you! It’s to inform you that if you want them to become your customer you have to let go of the expectation you’re putting on them to be your new source of income… it’s pretty presumptuous of you if you think about it. Putting them in a position that they never volunteered for is REALLY UNCOMFORTABLE. Of course you want their support. We all need cheerleaders in our lives. So instead of trying to make a sale maybe ask them to share your page or help you practice your sales pitch without any expectations. Think outside of making a sale when you’re asking for their involvement.
2. Abusing Social Media
You are excited! You are pumped! You’re ready to get out there and make a new stream of income! Awesome! Don’t suddenly turn your social media into sales advertisement. Its the second fastest way to loose friends. You have a great tools at your finger tips, and it’s really tempting you use it and abuse it for free advertising. But believe me if you over do it you’ll put a bad taste in people’s mouth about whatever it is they feel like you’re shoving down their throats. Harsh, I know. But the truth is social media is meant to be just that – virtual socializing! If you’re on there just to promote your goods you’re committing mistake number 1 in a really public way. If you’re going to post to social media try to keep it social. Share a launch party or event you’re holding with excitement rather than desperation. Don’t mass add everyone. It’s the fastest way to get ignored. Everyone is getting mass added to events they don’t want to be a part of and they are just over it. Reach out first personally and let them know you’d love to see them. Not that you want to sell to them.
3. Giving Up In the First Year
When you started your business you likely made an investment that you feel the pressure to earn back. When you go into it with the making mistakes 1 & 2 its easy to fail fast! So if you’ve gone that route and built up that expectation and then been disappointed you’ll be left feeling pretty disappointed and hopeless. I don’t blame you. And I feel for you! The thing is you just started a business. And with any business you need a plan and commitment.
When I started Maskcara my husband was supportive and onboard with me trying something like this if I had a plan on how to earn back my initial investment. We didn’t have fun money for me to do my business as a hobby. I’m so glad I went into it with eyes wide open and the plan to take my time and earn my investment back slowly. Earning back my investment came sooner than expected. It was so encouraging to me! But I gave myself a realistic goal. I decided to make a group page on Facebook and a new Instagram that I could use for my business instead of posting to my personal sites where I would risk loosing my friends.
Here’s an example of an unrealistic goal:
“My friends are all going to love this as much I do! They’ll all become customers to support me! I’m going to make back this investment in the first month I start!”
What makes this “goal” unrealistic is that it is completely uncontrollable of a goal. You can’t control your friends. However, if you adjust your goals to be in your own efforts like time and energy you’ll go a lot further and suffer a lot less disappointment. Building your network and get your name out there takes time. If you have limited time it could take you a bit longer. That’s just reality. Keep at it. Don’t be shy about saying what you’re doing when someone asks what’s new or what you do for a living – just don’t try to take over the conversation just because they asked. Plant the seed and keep in touch. Showing genuine interest in people will be have so much more value to your life and business than looking at people as if they are number signs (either as potential customers or partners). Are new people potential clients? Sure, but treat them like people and you won’t sabotage that potential. Treat them like dollar signs and they’ll run for the hills.