What’s an Executive Coach?

What’s an Executive Coach?

I had never met an executive coach. I had no idea what they did, but it sounded very intriguing! Alisa found me through a mutual friend who had posted about using Maskcara. We met up so she could try the makeup, and when she told me what she did for a living, I just had to know more! I love all things business and my personality leans towards being a “counselor”–if you’re familiar with Myers Brigg ya know what I mean ; ) So from what I learned from her is she essentially counsels business people (and non-business people in leadership).  I had to find out more. 

Alisa was around 30 when she took courses in executive coaching and became certified as an Executive Coach. At the time, she was getting her Master’s degree in Organizational Management and working for TasteFresno–a local online food magazine–writing blogs and filming videos about local chefs. She felt like she couldn’t jump into her field without first becoming a CEO of a large company, or spending a decade climbing the corporate ladder.  

Even though all of her coaching mentors, peers, and professors told her she could start her business right then and there, with flying colors, she told herself she couldn’t. 

Sad, right?! Familiar, right? She felt like she didn’t know enough and that no one would trust her because of her lack of experience. Like so many of us, she told herself she couldn’t afford to take the risk. She created stories that her potential clients wouldn’t think she was credible, or worth her fee. 

She allowed those stories and her own mind to convince her that she couldn’t do it, and for years her actions reflected those beliefs.

“I coached here and there on the side, sometimes charging, sometimes not, but it was mainly to keep up all my certification hours. I didn’t have any clear goals, which is ironic because my job is to help leaders set goals!” 

“We can’t make up other poeple’s stories in our heads.”

“What’s the difference between then and now? Am I an executive? No. Have I climbed the corporate ladder? Yes, in non-traditional ways. Did it help me? Well, sure, because all life experiences help,” she says, then explains that she still uses the same coaching principles  today that she learned from her courses in the very beginning.

“Nothing massive changed except the stories I tell myself. What did that get me? Seven years of wasted time. Seven years I could have been passionately serving others through coaching…”

She was stopping herself from helping people discover the keys they needed to pursue their dreams. “…Seven years of telling myself I can’t do what I know God has called and equipped me to do. How about this one – seven years I have not been listening to the truth about myself, from God, and instead listening and believing my own lies, and using them as an excuse not to follow His will that He has confirmed over and over for my life. The lies we tell ourselves are dangerous. We can’t make up other peoples’ stories in our heads; we don’t know them! When I coached my first CEO at age 34, he thought I was too old!  When I think about this in terms of listening to myself instead of God, I’m really sad. I can’t believe I did that! I refuse to go another seven years giving myself a million to-dos “before I’m ready” to do anything.”

Isn’t that powerful?! Her story inspires me. 

It’s all too easy for us to measure ourselves against a made-up standard. Creating that standard is far easier than breaking it down is, but I tell you, it’s worth it!!!

I was personally able to benefit from Alisa’s skills and talent in my own business.  We chatted through FaceTime for about an hour and she asked me REALLY good questions to help me clearly define my goals, my desires, my direction with my business, and clarify an action plan to get there.  It was AMAZING! I felt so empowered. It also really helped me let go of some of the things that were hindering me and weighing me down. Hallelujah! She’s talented, friends! I highly suggest that you invest in yourself and seek out the help you need to get where you want to go. 

As Alisa says, “Don’t do it alone. Start by learning how to be a good friend to others. Be kind, be generous with your time and your service to others, and learn to love unconditionally. If you strive to become a safe, healthy person yourself, you’ll 1) be a safe, healthy person for others and 2) learn to quickly recognize the people you need to keep at a distance to stay safe and healthy. From there, you’ll be able to do anything!  And finally: find your support people, seek out mentors, get to know others with similar passions and goals to work with, and always give back along the way.”


Yes and Amen! I love her mentality and I hope her story encourages you to go forward in your own dreams and aspirations! 

If you’re interested in being coached by Alisa you can reach her by email: hello@alisa.coach.com or follow her on IG: @alisa.coach or on her website: Alisa.coach

Do you even blog bro?

Do you even blog bro?

You might have noticed I’ve been a bit MIA…

It’s funny how when you set something down how it can be so so hard to pick it back up.  After my husband graduated from his CRNA program I took the summer to just ENJOY time with my family.  We traveled, we played, I worked my Maskcara biz a bit, but mostly I just wanted to soak in every minute I could before my husband started working full time and before I had 2 kids to homeschool.  And then the school year started.  And we got pregnant!  Surprise!  Just kidding we applied ourselves to that process if you get what I mean… Anywho!  First trimester kicked my butt along with homeschooling my son who’s educational needs are far different that my oldest daughter’s.

Every week I was struggling with migraines and fatigue.  I felt comfortable taking a step back from work.  It was a huge relief that I had built my business (praise the Lord) to where I could cruise.  And secretly it was a relief to have the excuse to lay down the blog part of my work.  Here’s why:  I was overthinking it.

I had an unattainable standard for my posts to be worthy of posting.  I had drafted SO MANY posts that never got finished.  I’m really good at starting projects hahaha, not so great at finishing.  Can you relate?

I started feeling so much better and work picked up again in January. but blogging… it was this “project” in the back of my head that just seemed impossible to get to.  My last interview was with Alisa Manajarrez, a Leadership and Executive Coach and she gently called me to the carpet.  Through my chat with her I told on myself.  She asked just the right questions for me to realize I just didn’t WANT to.  A few month later I mulled that over and realized I didn’t want to do it the way I had been doing it.  You can only take someone as far as they’re willing to go.  So I didn’t go anywhere for a couple months.

In that time I came to the realization that I really do LOVE to write.  I love to share inspiration.  I’m a perfectionist.  I worry about using the right words.  I have too many ideas and have a hard time focusing on one thing at a time when my creative side starts spiraling – that’s a big problem!  If you’re a creative with this issue PLEASE send me all your tips!  Getting back to the point – I don’t want to be pigeon-holed.  This is my business and since I’m in charge I decided that I can give myself more freedom to write about what I want to write about.  So here I go!

I might not be everyone’s cup of tea, and that’s 100% okay.  I like me.  I think I’m pretty awesome in fact!  And if what I write about doesn’t interest you that’s cool!  Much love to you on your journey and I hope you find inspiration that resonates with you.

Why I Changed My Workout Routine

Why I Changed My Workout Routine

Cardio has never been my strong suit.  Getting a good burn from Power Pilates, or going at a relatively steady pace on the elliptical have been more my go-tos.  Which had been totally fine.  But at the beginning of this year I had a bit of a health set back.  I unexpectedly gained 10 pounds on a medication I was taking. Not the end of the world.  The problem was I was already working on shedding 10 extra pounds I gave myself with my soda habit.  I was indulging daily for almost 2 years… so not good for you!  The real stuff. Not the fake sugar.  I had actually cut back a lot right before I went on the medication, which clued me into it causing me to gain the weight.  Had I still been drinking my calories I would have gained a lot more I’m sure.

Anyways, I got off that med, but the weight remained.  I’m not one to typically get down on myself for my appearance or shape.  I’ve had three littles ones back to back so I’ve grown accustomed to my body going through drastic changes and I really try to view the changes as a normal part of life.  The problem was I didn’t feel healthy.  Being a bit vertically challenged – measuring in at all of 5’2 I don’t have anywhere to hide even a few extra pounds.  I felt heavy.  I definitely was outgrowing my clothes and I hated the thought of investing in summer apparel to accommodate my new bigger size.

Even though I was enjoying my routine of going to the gym 2-3 times a week and working out for 30 minutes to an hour and eating what I thought was relatively healthy I wasn’t going anywhere.  My size, shape, and weight were only maintaining.  Then my kids caught a nasty tummy bug and I couldn’t get to they gym and had to figure out a way to workout at home.  A cousin of mine sent me some videos that she uses to work out at home to help me stay on track, but I was still reluctant to change what I was doing. 

Diet seemed like the easier thing to tweak.  I went to good ole Pinterest and was curious what I could find was the best to eat for my body type.  Come to find out I was NOT eating what would help me shed fat.  And the further I explored my body type that more I found I was was not doing what would help me to reach my goals at all.  I traded my high fat diet in for lean meats and complex carbs.  After reading about how my body was storing extra calories I drastically cut out sugars.  I’m talking instead of ice cream a few nights a week I’d have a (one) bite of ice cream if eveyone else was having some.  And at those wonderful graduation parties and family celebrations, with all the yummy goodies sitting around for the taking, I decided before hand to “share” with my kids and not snack on the simple carbs – that look oh so appealing!  Within two weeks my cravings for those things have disappeared!

The biggest change came when I found that along with change of diet the best thing for my body type to shed pounds and not gain muscle was to do short bursts of cardio.  Surprise surprise that’s exactly what my cuz had sent me.  So I gave it a shot.  20 minutes of HIIT, High Intensity Inverval Training.  A few different exercises, a lot of rests, and little bit of sweating and then it was over!  Done!  I was pretty skeptical that something that felt so simple would be affective, but it has been!  For my body type I tend to tone and bulk up.  My body doesn’t have a problem putting on muscle.  I knew it was working because I was getting flabby.  Hahaha.  I was both happy about it and sad.  I’m used to being toned even if I’m bigger.  But I knew I was shedding the weight and not adding muscle! So exciting! The sadness subsided when I realized I could incorporate the pilates moves and tone while I shed the pounds.

My exercises have been much like this 3 times a week (2 days of streching or pilates, and 1 rest day).  A quick warm up then right into a few different high intensity moves. I do each move for 30 to 45 seconds with 15 to 30 seconds of rest between sets.  I haven’t gone over 30 minutes.  The best part about it is that I’m not exhausted afterwards.  It doesn’t drain me.  I actually feel a great energy boost and get on with the rest of my day!  In two weeks I lost five pounds.  Real chunk.  It feels great.  I’m definitely going to stay on this regimne and see where it takes me.

Here’s some links you might find useful if you’re intested in finding out what kind of diet and exercise is right for you:

Work Out Plan for Your Body Type 

Endomorph Golden Guidelines

All Day Active Life

And here’s a link to a meal plan if you’re they same body type as me!

Endomorph Meal Plan


Website Makeover in a Big  Way

Website Makeover in a Big Way

If you haven’t been to the Maskcara website to reorder in awhile then there’s two things you should know:

  1.  Ordering just got a whole lot easier and…

There are some really awesome features to the site that are new and I think are very noteworthy.

If it’s your first order you can start by click on Palette Builder.  Here you can select the compact you want to fill and just drag and drop the singles (the custom colors) right into the compact you want to build.  So if you’re visual like me this feature is stinking amazing!!!  Once you’ve been color matched, which you can do here: Get Color Matched you’ll know just what colors you need for your 111D Foundation and then you can select any extra blushes, powders, or eyeshadows to fill the rest of the compact.


There are tons of different deals and ways to save money!  I highly recommend starting with a Mini Double Decker.  To me, it is the best bang for your buck.  Some ladies prefer to just start with a quad, which holds just enough for your foundation.  But what happens next is they get their quad, fall in love with Maskcara, and want to consolidate their whole makeup bag into a bigger compact.  Believe me, I see it all the time wink


And now we have FREE SHIPPING!!!  Girl, I don’t know about you, but I hate paying for shipping.  Even it it’s as little as $1.99, I can’t stand it.  So it would follow that I love free shipping… which may be what has contributed to my Amazon Prime habit.  I justify that this is a healthy habit though.  Because really if I were shopping at Target for the same household items I’d be leaving with at least $50 of things that were not on my list and were likely picked up from the clearance aisles hahaha.  Maskcara made it so much easier to get your refills when you need them, without worrying about paying for shipping, or jumping through any hoops to earn it.  Thank you Maskcara!  Free Shipping for the win!

Meet Whitney

Meet Whitney

Whitney and I first met in high school youth group.  She was a few years ahead of me, but I remember watching her and seeing the fire she had inside of her for the things of the Lord, for the lost, and the hurting.  We were just acquaintances but she was one of those people that make an impact on your life without saying a word.

Fast forward 13 years later.  We connected through social media, and I found out that she was running a non-profit, City Without Orphans, to bring awareness about fostering and to educate families who are considering foster care and adoption, (and so much more, but we’ll get to that in a bit).

Shortly after becoming a Maskcara Independent Artist, Whitney reached out and asked if I did event makeup.  She and her husband, co-owner of City Without Orphans, were going to be recording their classes for those considering Fostering or Adoption to make the information more easily accessible.  As a mom, I could see how great a need there would be for busy parents who would like to attend the class but don’t have the time in their schedule to make it to an in-person class.  Participating in the making of these videos, in even the smallest way, gave me so much joy.  Through doing her makeup, I was able to reconnect in person with Whitney and hear about their own adoption story and how she got started with City Without Orphans.

When Whitney was around 15 years old she volunteered with her youth group at an emergency shelter for foster youth.  They were doing a pizza and craft night for the children at the center and she was shocked an saddened by their brokeness.  It broke her heart that they were in limbo, without a home to call their own.  That night when she had to peel a crying five year old little girl off of her leg she vowed to serve God through loving and helping kids in these situations.  In 2010 she was working at a foster care agency and seeing the many needs of kids and families in foster care. She began to dream about what it would be like to see a bridge built between governmanet, churches, businesses and families to leverage existing resources for these kids so desperately in need.  The dream began to grow in her to start a non-profit, which she believed would create a community that would be known for serving our most vulnerable children.  

She knew she  wanted to see something done about all the gaps in the system and the lack of collaboration in our community in meeting these needs. Initially, she didn’t think that she wanted to start a non-profit. She told me, “But that feeling didn’t go away. And eventually I got the biggest push when I was laid-off from my job working at the foster care agency. That was the season where I really wrestled with if I could do this. I had a social work degree, not a business one. But I was blessed to have people around me in my family and some friends that did have experience in business and non-profit development who coached me in where to start. They helped me create a strategic plan, pitch it to leaders in the community, and then eventually we incorporated as a 501c3.”

When I asked her, besides the business knowledge, if there were any personal hurdles she had to overcome, she told me, “I Felt so young and unqualified, but I knew that my experiences in my early 20’s and the call from God had set me up to step out in faith and start this organization because no one was meeting these needs. If you see a need, and you have the courage to take a risk- God will meet you there!”  So I asked her where she gained the courage to step out and turn this dream into reality. “I have always been told by my mentors and pastors that ‘God doesn’t call the equipped, He equips the called.’ I think remembering that motto that was spoken over me, in addition to not letting people judge you for being young, really did help me take a huge leap of faith,” she told me. 

One of the things that always encouraged her in her journey to starting a nonprofit at twenty-six was the verse, 1 Timothy 4:12. She loved this verse growing up.
“Don’t let anyone look down on you because you are young, but set an example for believers in speech, love, life, faith and purity.” 
 1 Timothy 4:12  NIV

It’s interesting to me those things that are planted in us somewhere along our journey that we end up building upon to do the hard things.  Whitney shared with me that it hasn’t been easy.  When they first started the organization they thought that partnership and funding would come easier.  But she realized that institutions don’t change on a dime. City Without Orphans has learned to adapt and adjust and work with who they are able to connect with year by year.  Some of their biggest hurdles in continuing with their mission have been in keeping on-going funding streams.  They rely on monthly support, one-time donations, fundraisers, and grants.  In spite of the great effort and hours of fundraising to keep afloat, seeing the growth of their reach to more and more families and children every year has continuously encouraged them.  Hearing the stories of how families and communities have changed through filling these gaps helps them maintain their passion to keep going.  Whitney tells me that more families are fostering and adopting, serving youth, and supporting other families post-placement than they were 10 years ago.  That is work in the right direction!  There is still so much more to be done.  I am grateful to her and her family for being a beacon in our community, to raise awareness and serve selflessly until we are truly a city without orphans.

Whitney’s husband also serves as Executive Pastor at Via Church in Fresno.

Working with Whitney also gave me the opportunity to meet the dynamic couple behind Agape Creative Studios!

“If you see a need, and you have the courage to take a risk – God will meet you there!”